CarMax
PROJECT BRANDING + ANIMATION + DIGITAL ADS
ROLE LEAD DESIGNER
AGENCY BAYARD ADVERTISING
For the animated advertising project, the objective was to develop distinct visual identities within the CarMax brand, tailored to various career areas. This encompassed the creation of multiple sets of static and animated digital display ads, meticulously designed for use as both HTML5 and GIF formats. Additionally, animated videos were crafted for each specific career area, ensuring a cohesive and compelling advertising campaign that resonated effectively with its target audiences.