This project is an exploration of branding for ClimbCraft—a climbing gym, gear store, and cafe/third space. The goal was to create a brand that communicates visual variety and a sense of community. By using a diverse color palette and dynamic visual framing devices, we aimed to capture the vibrant spirit of the climbing community. The design incorporates organic shapes to reinforce the casualness of the brand and a pattern of climbing wall holds as a nod to the diversity and inclusivity of the ClimbCraft community. Additionally, illustrations of iconic climbing items, such as carabiners and climbing wall holds, ensure that the brand resonates deeply with its target audience while promoting a welcoming and inclusive environment.