Lennar
PROJECT WEB DESIGN + CREATIVE DIRECTION
ROLE ASSOCIATE DESIGNER
AGENCY BAYARD ADVERTISING
The employer branding project for Lennar effectively strengthened their employer brand, emphasizing the values of integrity and community. Through strategic integration of the trustworthy and friendly color blue into the enterprise brand, it was seamlessly adapted for employer brand applications. A captivating career site was designed to engage potential talent, complemented by creative direction for a compelling photoshoot, resulting in a cohesive and appealing employer brand identity.