This imagined campaign aimed to encourage visitorship at The Bronx Zoo during winter by positioning it as an unexpected and delightful holiday destination. It seeks to highlight the zoo as a unique winter trip or gift option, appealing to New Yorkers, especially families.

To make the zoo experience welcoming during the colder months, this campaign proposes offering free unlimited hot beverages throughout the winter. The creative direction focuses on the theme of "unexpected delight," using generative AI tools in Adobe Firefly and Photoshop to help generate whimsical and memorable images of animals enjoying a snowy landscape. The visuals included gorillas playing in the snow, snowboarding squirrel monkeys, and elephants building snowmen, all designed to evoke a sense of wonder and fun

Given the target audience and the need for high visibility, the campaign was designed for New York City's subway system, ensuring it would reach a broad cross-section of city dwellers during their daily commutes.