The branding project for ASPCA involved the creation of an employer brand that aimed to convey a sense of friendliness and the profound impact of human efforts, featuring hand-drawn accents and powerful primary photographic imagery to underscore the gravity of their mission. Collaboration with an illustrator enriched this hand-drawn visual language with supplementary illustrations. Careful consideration of ASPCA's base colors, ensuring accessibility for the career site, played a pivotal role. The project also encompassed the development of an extensive suite of brand templates, encompassing both print and digital media.