For the "Women in Paleo" exhibit at the Museum of the Earth, a distinctive visual identity was meticulously crafted, featuring varied color palettes corresponding to different exhibit sections. Thoughtful typographic pairings and hierarchies were established to suit the subject matter, and these principles informed the design of panels for each exhibit section. Interactive screens were seamlessly integrated into the exhibit's layout to enhance visitor engagement. Collaborating with an illustrator and the Director of Exhibitions, captivating and informative assets were created to enrich the exhibit's content and offer a compelling exploration of the role of women in paleontology.